From Sweden to Southeast Asia: What building logistics technology taught me about emerging markets
Since early 2024, I have been working closely with MOVZ, a Swedish digital logistics platform, while leading the technology work from Bangladesh. As CTO, I work across the customer and driver applications, administration tools, backend systems and integrations behind the transport journey. Building for Sweden from Bangladesh has given me a practical view of two […] The post From Sweden to…
The article discusses the author's experiences working with a Swedish digital logistics platform, MOVZ, while based in Bangladesh. The author highlights the importance of understanding local operations, workflows, and constraints when building technology for different markets. By working closely with MOVZ and designing operating systems for SMEs and institutions in Bangladesh, the author learned that good principles can indeed travel across markets, but implementation must be tailored to local conditions.
The article emphasizes the need for a platform to reflect how the work is actually done, rather than starting with features without understanding the underlying operation. Trust is also a crucial factor, which can be built by providing clear evidence, such as calculations, current status, documents, and proofs of delivery. Localisation should begin with the architecture, taking into account factors like payment methods, vehicle data, maps, invoicing, identity verification, taxation, notifications, and compliance.
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