CEO and President of Good Good no longer with company after weekslong ad scandal
It appears that the Good Good Golf saga is circling towards a conclusion. On Wednesday, a report from Lucia Moses at Business Insider revealed an internal memo that was shared to Good Good employees which noted that co-founder and CEO Matt Kendrick “decided to step down,” and relatively new Good Good president Joe Flannery “has…
According to a report by Business Insider, the CEO and President of Good Good, Matt Kendrick and Joe Flannery, respectively, have chosen to leave the company. Good Good Golf, a YouTube channel-turned-golf brand, was once a major success story in the sport's social media scene. The brand enjoyed partnerships with various golf brands, sold merchandise, and was set to sponsor a PGA Tour this fall.
However, in the past two weeks, an ad produced by Good Good for a new driver co-branded with Callaway sparked controversy. The advertisement showed one of Good Good's founders, Garrett Clark, tackling a woman who attempted to touch his driver. The brands associated with Good Good, including Callaway, found the ad offensive as it depicted violence against women.
Callaway swiftly withdrew the ad, and the company's CEO expressed regret in an initial statement, but it failed to acknowledge the chain of command that led to the ad's release. The ad's aftermath led to the departure of both Kendrick and Flannery, signaling a definitive shift away from the scandal-plagued brand.
Written by urgent.news from Yahoo Sports's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
