SK Broadband's AI set-top box sweeps major global design awards
SK Broadband said Tuesday that its "AI 5" set-top box has won all four of the world's major product design awards, a feat the Korean telecom and media company called a "grand slam." The device, used with SK Broadband's B tv pay-television service, won Japan's Good Design Award last year, followed this year by Germany's iF Design Award in March, Germany's Red Dot Design Award in April and a main…
SK Broadband's AI-powered 5G set-top box has been named the winner of all four major global product design awards, a triumph the company hailed as a "grand slam." The device, designed for SK Broadband's B TV pay-TV service, earned accolades from Japan's Good Design Award, Germany's iF Design Award, Germany's Red Dot Design Award, and a top prize at the U.S.-based International Design Excellence Awards, or IDEA.
SK Broadband, under the leadership of CEO Kim Sung-soo, unveiled the set-top box featuring a sleek, matte-black design that aims to blend seamlessly into everyday living spaces rather than stand out as typical telecommunications equipment. They made a deliberate effort to hide buttons and logos, opting instead to rely heavily on artificial intelligence-driven voice controls and an intuitive on-screen interface.
The set-top box's rear panel, according to the company, is designed to exude an object-like quality distinct from conventional electronics.
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