‘Rise with Mauri’ initiative empowers baking community
AB Mauri Malaysia’s programme kicked off recently with an event organised in collaboration with Ibupreneur.
The "Rise with Mauri" initiative, launched by AB Mauri Malaysia on August 27, aims to empower Malaysia's baking community. This two-year corporate social responsibility program, in collaboration with Ibupreneur, a social enterprise supporting marginalised women, offers practical training, equipment, and industry knowledge. The launch featured a baking masterclass for 20 women, covering skills such as cake decoration, shio pan, and artisan bread.
Industry experts like Linda Tan, AB Mauri Malaysia's general manager, emphasized the need for consistency, cost management, and evolving consumer preferences in modern bakery businesses. Participants, including single mothers and those from B40 households, expressed gratitude for the donated equipment, such as chillers, which will help them maintain consistency in their products and expand their menus.
This initiative highlights the importance of partnerships in supporting women entrepreneurs and providing them with the necessary tools and knowledge to build sustainable livelihoods.
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- ‘Rise with Mauri’ initiative empowers baking community freemalaysiatoday.com
