‘Rise with Mauri’ initiative empowers baking community

The 'Rise with Mauri' initiative, launched by AB Mauri Malaysia in collaboration with social enterprise Ibupreneur, aims to empower Malaysia's baking community over a two-year period. AB Mauri Malaysia general manager Linda Tan emphasized that today's bakery entrepreneurs require more than just basic supplies, as they must consider consistency, costs, production, and consumer preferences.

The programme includes live events, creator partnerships, social media campaigns, and direct community engagement, with Ibupreneur serving as its first partner. Ibupreneur co-founder Aida Zunaidi highlighted that many women in its network lack access to equipment, knowledge, and opportunities. The launch event featured a baking masterclass for 20 women entrepreneurs, covering cake decoration, shio pan, and artisan bread, as well as product development and process standardization.

Participants, such as Nadiah Izzati Hassan and Normazlina Noor Rahman, expressed gratitude for the donated equipment, which will enable them to expand their businesses and provide better care for their families.