Tech giant: Google avoids breakup – doesn't have to sell ad exchange
Google has achieved another success in the US antitrust case over online advertising: A judge rejected the required forced sale of the ad exchange AdX.
A US federal judge has rejected a request from the Department of Justice to force Google to sell its ad exchange platform, AdX. Instead, the company must ensure its advertising technology works with those of competitors. AdX holds real-time auctions for ads that are displayed when users access a website, with advertisers paying a 20 percent fee.
Google has achieved another significant success in an antitrust case related to online advertising. The decision was initially made public under seal, with a redacted version to be released later this month.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
