G-Star loses traction as Korean game makers turn to global shows
G-Star, Korea’s largest game trade show and one of Busan’s flagship international events, is losing traction as major domestic game developers increasingly turn their attention to global shows, raising concerns over the event’s long-term sustainability and its role as a major annual gathering outside Seoul. According to industry officials, Nexon, Netmarble, NC, Smilegate, NHN, Shift Up and other…
G-Star, Korea's premier game trade show and one of Busan's leading international events, is experiencing a decline in attendance as prominent local game developers increasingly focus on global exhibitions, prompting doubts about the event's long-term viability and its significance as a major annual gathering outside Seoul. Industry insiders have noted that Nexon, Netmarble, NC, Smilegate, NHN, and Shift Up will be showcasing their latest projects at Tokyo Game Show 2026, scheduled from September 17 to 21.
Nexon will unveil Mabinogi Mobile, set for release in Japan, alongside Fareidolia, a new subculture title under development by Nexon Games. Meanwhile, Netmarble will exhibit Shangri-La Frontier: The Seven Colossi, Solo Leveling: Karma, and Pearl in Blue. NC plans to present its RPG title Astrae Oratio, while Smilegate will showcase two games, including MIRESI: Invisible Future.
Notably, Krafton and NC also participated in Gamescom, the world's largest game trade show, in Cologne, Germany, last month.
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- G-Star loses traction as Korean game makers turn to global shows koreatimes.co.kr
