G-Star loses traction as Korean game makers turn to global shows
G-Star, Korea’s largest game trade show and one of Busan’s flagship international events, is losing traction as major domestic game developers increasingly turn their attention to global shows, raising concerns over the event’s long-term sustainability and its role as a major annual gathering outside Seoul. According to industry officials, Nexon, Netmarble, NC, Smilegate, NHN, Shift Up and other…
G-Star, South Korea's premier game trade show and a flagship event in Busan, is experiencing a decline in popularity as major domestic game developers shift their focus to international exhibitions. This shift has raised concerns about the event's future and its significance as a major gathering outside Seoul. Industry insiders reveal that leading Korean game developers, such as Nexon, Netmarble, NC, Smilegate, NHN, and Shift Up, are expected to attend the Tokyo Game Show 2026, scheduled from September 17 to 21.
During the showcase, Nexon will unveil Mabinogi Mobile, set for release in Japan, alongside Fareidolia, a new subculture title in development. Netmarble will present Shangri-La Frontier: The Seven Colossi, Solo Leveling: Karma, and Pearl in Blue. Meanwhile, NC plans to exhibit the RPG title Astrae Oratio, and Smilegate will showcase two games, including MIRESI: Invisible Future.
Notably, Krafton and NC have already participated in Gamescom, the world's largest game trade show, held in Cologne, Germany, last month.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- G-Star loses traction as Korean game makers turn to global shows koreatimes.co.kr
