Dyson CameraJet: Dyson's first electric toothbrush costs S$699 and has a built-in camera and water jet

Dyson unveiled its inaugural electric toothbrush, the CameraJet, on Tuesday, September 1. This innovative device incorporates a camera equipped with 100,000 pixels and machine learning capabilities, along with a water jet, to track and forecast gaps between teeth in real time. The camera functions as an endoscope, enabling users to observe what their dentist perceives through a live-viewing feature in the MyDyson app.

The camera is only active during live viewing or automated jetting, and no images are recorded or stored on the product or in the cloud.

The CameraJet's jet utilizes a distinctive broad, conical-shaped spray, providing wider coverage to effectively remove plaque while being gentler on gums and enamel due to its lower pressure. The device features an anti-gravity tank with a diaphragm pump and pressure chamber that adjusts during use to deliver uninterrupted jets in any orientation.

Priced at S$699 (US$549), the CameraJet is available in two color options – Ceramic Pink and Ceramic Ultra Blue – through Dyson's online and physical stores, as well as select electronic retailers. The package includes a docking station for charging and refilling, two brush heads, a Pogo cable, and a transparent travel case. Purchasers of the CameraJet will also receive complimentary Dyson Toothpaste and Dyson Mouthrinse.

James Dyson, the founder and chief engineer of Dyson, explained that flossing is a cumbersome and time-consuming task, and many individuals neglect this crucial oral care routine despite being aware of its importance. Dyson's engineers and scientists have dedicated over a decade to studying oral care regimens and identifying areas where plaque accumulates, primarily the gaps between teeth.

The CameraJet aims to address these issues by combining a camera, machine learning, precision fluid dynamics, advanced brushing technologies, connectivity, and WiFi to provide an entirely new method for maintaining oral health.

The CameraJet's introduction has elicited mixed reactions online, with some questioning its effectiveness and expressing concerns about potential privacy breaches. However, others remain optimistic, viewing it as a prime example of how machine learning is being applied to everyday objects.