Roku unveils its first self-branded OLED smart TVs, starting at $999 for 55" and 65" 120Hz models and $1,299 for 144Hz models, sold exclusively via Amazon (Chris Welch/Bloomberg)
Roku Inc. introduced its first self-branded smart TVs with organic light emitting diode, or OLED, display technology …
Roku is set to launch two budget-friendly OLED TVs, challenging the dominance of Samsung and LG in the price-conscious OLED market. The Pro OLED starts from $999 and boasts 4K 120Hz and VRR support, while its cheaper sibling, the LX model, begins at $1,299 and offers 4K 144Hz VRR. Currently, only 55-inch and 65-inch options are available, but Roku plans to introduce a more premium version of the Pro Series in October 2026.
Priced competitively, the Roku Pro Series OLED TV has garnered attention as a strong contender against established models like the LG B6 and Samsung S85H.
Written by urgent.news from TechRadar's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.
