Roku is launching two OLED TVs, and we're excited to see someone finally give Samsung and LG a run for their money in budget OLED — but the sizes might disappoint you

Roku's first OLED TVs are priced very aggressively and could be great budget buys

Roku is set to launch two budget-friendly OLED TVs, challenging the dominance of Samsung and LG in the price-conscious OLED market. The Pro OLED starts from $999 and boasts 4K 120Hz and VRR support, while its cheaper sibling, the LX model, begins at $1,299 and offers 4K 144Hz VRR. Currently, only 55-inch and 65-inch options are available, but Roku plans to introduce a more premium version of the Pro Series in October 2026.

Priced competitively, the Roku Pro Series OLED TV has garnered attention as a strong contender against established models like the LG B6 and Samsung S85H.

Written by urgent.news from TechRadar's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

Also reported by 1 other outlet

Roku unveils its first self-branded OLED smart TVs, starting at $999 for 55" and 65" 120Hz models and $1,299 for 144Hz models, sold exclusively via Amazon (Chris Welch/Bloomberg) bloomberg.com

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