Roku just announced two new OLED TVs that ditch the premium price tag of OLED
The Roku Pro Series OLED TV and Roku Pro Series LX OLED are the brand's first OLED models, starting at $999.
Roku has unveiled two new OLED TVs priced at $999.99 and $1,199.99, respectively. The budget-friendly OLED displays are part of the brand's Pro Series, which the company hopes will make OLED technology more accessible to consumers.
The 55-inch model costs $999.99 at Amazon, while the larger 65-inch TV is available for $1,199.99. Both sets feature an ultra-wide viewing experience and a sleek, modern design with an ultra-thin metal bezel.
Chris Larson, Roku's Vice President for Retail Strategy, explained in a press release that OLED technology has traditionally been too expensive for many customers. Roku's new OLED models aim to address this issue by offering an affordable option without compromising on display quality.
The included stand for each TV requires no tools for assembly, making the setup process even more convenient for users. Despite their lower price point, these Roku Pro Series OLED TVs deliver excellent contrast and other features that allow them to fit into a digital detox lifestyle for those who still want to enjoy quality TV entertainment.
Written by urgent.news from Mashable's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- Roku unveils its first self-branded OLED smart TVs, starting at $999 for 55" and 65" 120Hz models and $1,299 for 144Hz models, sold exclusively via Amazon (Chris Welch/Bloomberg) bloomberg.com
