Pernod Ricard Korea launches 'Split Drinks' campaign promoting water with cocktails

Pernod Ricard Korea has introduced its global responsible-drinking campaign, named Split Drinks, for the first time in the country. This initiative builds upon Pernod Ricard's existing Drink More Water program, which aims to promote responsible drinking by encouraging patrons to pair cocktails with water at bars.

The core of the Split Drinks campaign involves a specially designed glass with a dual-chamber structure. This glass can hold both a cocktail and water separately, allowing individuals to enjoy both beverages simultaneously. By consuming both the cocktail and water together, drinkers can better regulate their alcohol intake while still savoring a premium cocktail experience.

To support this campaign, Pernod Ricard Korea has collaborated with Time Out Asia, a prominent lifestyle magazine. Additionally, three Seoul bars that have been recognized in Asia’s 50 Best Bars list - Zest, Bar Cham, and Gong Gan - will be involved in creating cocktails using Pernod Ricard brands and serving them in the innovative dual-chamber glasses.

The promotional content for the Split Drinks campaign will be disseminated across various platforms. It will be featured on Time Out Asia’s digital channels, the bars’ Instagram accounts, and Pernod Ricard Korea’s LinkedIn page. Later in the year, major bars across Seoul will also introduce programs that allow customers to experience the Split Drinks format in person.