HiteJinro's nonalcoholic beer ad surpasses 20 mil. views in 30 days

HiteJinro Beverage reported Tuesday that its advertising campaign for Terra Zero, a nonalcoholic beer-flavored drink, has garnered over 20 million cumulative views in approximately one month. In the same timeframe, sales of the product exceeded 12 million units. The three-part campaign, launched on July 30, features comedian Kim Won-hoon and centers around the tagline "Why not."

The ads rapidly spread across various online platforms, such as YouTube, Instagram, and others, garnering around 40,000 combined likes, comments, and clicks, according to the company. Kim has emerged as a breakout star in Korea's recent wave of hyperrealistic comedy sketches, known for his absurdist, deadpan humor that draws from everyday situations.

Terra Zero achieved 4 million units in canned-product sales within its initial 100 days on the market before transitioning to bottle sales. The campaign depicts the drink being consumed in various everyday moments, moving beyond the typical driving, pregnancy, and health-focused scenarios often associated with nonalcoholic beer.

Instead, it portrays Terra Zero as a "daily" beverage choice, fitting into ordinary Monday mornings and casual breaks.