Pernod Ricard Korea launches 'Split Drinks' campaign promoting water with cocktails
Pernod Ricard Korea, the Korean unit of the French spirits group, said Tuesday it is launching its global responsible-drinking campaign called "Split Drinks" in Korea for the first time. The campaign builds on Pernod Ricard's long-running Drink More Water initiative, encouraging drinkers to pair cocktails with water at bars. Its centerpiece is a glass with a dual-chamber design, split into two…
Pernod Ricard Korea has announced the debut of its global responsible-drinking campaign, dubbed "Split Drinks," in the Korean market. This initiative expands upon the company's longstanding "Drink More Water" program, which encourages patrons to pair cocktails with water while socializing at bars. The campaign's key feature is a specially designed glass with a split chamber, allowing users to combine a cocktail and water in one container.
This enables individuals to control their alcohol intake while still relishing their favorite premium drinks. To support the campaign, Pernod Ricard Korea has collaborated with Time Out Asia, a lifestyle publication, and three highly-rated Seoul bars: Zest, Bar Cham, and Gong Gan. Each of these establishments will craft cocktails using Pernod Ricard products and serve them in the unique dual-chamber glasses.
The promotional materials will be disseminated across Time Out Asia's digital platforms, the bars' Instagram accounts, and Pernod Ricard Korea's LinkedIn page. In the coming months, major venues in Seoul will introduce programs enabling customers to experience the "Split Drinks" concept firsthand.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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