Instagram is making it harder for AI-generated personas to pass themselves off as real people
It's not just AI-generated slop content sweeping across Instagram these days. There are also countless personas that are entirely AI-generated – many of which appear to be influencer-style accounts – and not all of them make it clear that the person isn't real. Read Entire Article
Instagram the social media platform is taking steps to prevent AI-generated personas from masquerading as genuine users. These accounts often feature AI-generated characters and personas, including some influencer-style accounts. However, it has been difficult for users to distinguish these artificial profiles from real humans. In response, Instagram is changing its labeling system for AI-generated profiles.
The new label, "AI generated profile," is clearer and more explicit than the previous "AI creator" label, which was optional and could imply that the persona is a real human using AI tools. Instagram will also limit the reach of any AI-generated accounts that do not use this new designation, meaning that non-followers will not see their posts in the Explore section or in Reels.
This change is aimed at addressing user concerns about encountering AI-generated personas on the platform. While Instagram acknowledges that its system is not foolproof and relies on users providing accurate information, it believes this move will help users identify and avoid engaging with AI-generated profiles.
Written by urgent.news from TechSpot's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
