HiteJinro's nonalcoholic beer ad surpasses 20 mil. views in 30 days

HiteJinro Beverage's marketing campaign for Terra Zero, a nonalcoholic beer-flavored beverage, has garnered over 20 million cumulative views within a span of around 30 days, according to the company. The campaign, which was launched on July 30, consists of three parts and features comedian Kim Won-hoon. The ads, which are predominantly shared on YouTube, Instagram, and other digital platforms, have garnered approximately 40,000 likes, comments, and clicks in total.

Kim Won-hoon has quickly risen to fame in Korea's recent surge of hyperrealistic comedy sketches, which are characterized by absurd, deadpan humor derived from mundane situations. The three-part campaign showcases Terra Zero being consumed in various everyday moments, moving beyond the conventional scenarios like driving, pregnancy, and health-related concerns typically associated with nonalcoholic beer.

These include scenes from an ordinary Monday morning and casual breaks, positioning Terra Zero as a daily beverage choice. The campaign highlights that Terra Zero had reached 4 million units in canned-product sales within its first 100 days of market entry before transitioning to bottles.