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In the first half of 2026, Germany's cosmetics industry reported stronger sales abroad, driven by a 3.8% increase in international revenue to 6.2 billion euros. This outpaced domestic sales growth, according to the industry association IKW based in Frankfurt. The industry maintained 12.9 billion euros in sales within the domestic market, representing a 1.4% rise compared to the same period last year.
IKW had forecasted a 1.5% growth for the German market in December, predicting a total 24.1 billion euros for the year. Overall, the beauty and household care industry saw a 2.2% increase in revenue to 19.1 billion euros across both domestic and international markets. IKW's managing director, Thomas Keiser, viewed the export growth as a positive indicator for the sector, emphasizing the importance of reliable conditions and competitive advantages for capitalizing on international opportunities and enhancing Germany's market position.
The IKW, headquartered in Frankfurt, represents over 465 companies with approximately 178,000 employees in production and sales, accounting for roughly 95% of the German market.
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