Chipotle lands in Seoul, begins Asian expansion

Chipotle Mexican Grill is set to open its first Asian restaurant in Seoul, South Korea, on Wednesday, marking the U.S. fast-casual chain's first expansion into the region since its founding in 1993. The new location, situated near Gangnam Station, will offer 96 seats, an open kitchen, and a counter for customers to customize their meals, including bowls, burritos, tacos, and salads.

A team of culinary experts from Chipotle's headquarters assisted in training local workers for the restaurant's opening. Chipotle CEO Scott Boatwright highlighted Korea's growing interest in quality ingredients and its position as a market that generates global trends as reasons for the company's decision to begin its Asian expansion in the country.

Brief written by urgent.news from The Korea Times's own syndicated text. Machine-written — may contain errors; check the original before relying on it.