Chipotle lands in Seoul, begins Asian expansion

Chipotle Mexican Grill has announced its plans to open its first restaurant in Asia in Seoul, South Korea, marking the U.S. fast-casual chain's first expansion into the region since its founding in Denver in 1993. The new restaurant, located near Gangnam Station, will offer customers a variety of customizable bowls, burritos, tacos, and salads, and boasts 96 seats with an open kitchen and a counter for placing orders.

A team of culinary experts from Chipotle's headquarters is currently assisting local workers in mastering the kitchen operations. CEO Scott Boatwright highlighted Korea as an ideal market for the company's Asian expansion, citing the growing interest in quality ingredients among local consumers and the country's ability to set global market trends.

Brief written by urgent.news from The Korea Times's own syndicated text. Machine-written — may contain errors; check the original before relying on it.