WPP cutting up to 1,000 more jobs by year-end
LONDON: WPP is cutting up to 1,000 more jobs by year-end as Britain’s biggest advertising group accelerates a restructuring programme under new chief Cindy Rose, the Financial Times reported on Tuesday, citing people familiar with the matter.
WPP, the world's largest advertising group, is set to reduce up to an additional 1,000 positions by the end of the year, according to a report in the Financial Times. The restructuring plans were outlined by new CEO Cindy Rose in February as she seeks to steer WPP back to growth by 2027. Rose's strategy involves consolidating WPP's creative agencies - Ogilvy, VML, and AKQA - under a new "WPP Creative" umbrella in an effort to leverage artificial intelligence.
Since the start of 2025, WPP has already eliminated about 11,000 jobs, bringing its total workforce down to 97,388 as of June 30, 2026. The company did not immediately respond to requests for comment from Reuters. Earlier this month, WPP disclosed stronger-than-anticipated first-half results, revealing it had divested 15 non-core assets.
This move bolsters investor confidence in Rose's leadership and the effectiveness of her turnaround plan. The Financial Times also noted that WPP is considering reducing its property portfolio as part of the restructuring efforts. In today's digital age, advertising agencies are striving to remain competitive and relevant in the era of artificial intelligence, empowering clients to independently create and manage their marketing campaigns.
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