India eyes global toy market after China shift

India is aiming to shift its focus from domestic toy market dominance to becoming a player in the global toy trade. For years, Chinese toys reigned supreme on Indian shelves; however, recent import duties, safety standards, and government support have led Indian manufacturers to reclaim a larger share of the country's toy market.

The government has set its sights on expanding this success to the global stage, targeting a 5% share of the global toy market by 2032, up from its current less than 1%. The plan outlines a focus on key countries such as the US, UK, Poland, and Australia, as well as product categories like dolls, wheeled toys, video-game consoles, and screen-based games.