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Brigade Group opens PVR INOX Cinemas at Whitefield township; stock slips 2.2%

The multiplex spans roughly 42,000 sq. ft. across two floors and houses six auditoriums with a combined seating capacity of 949

Brigade Group opens PVR INOX Cinemas at Whitefield township; stock slips 2.2%

Brigade Enterprises Limited has unveiled a new PVR INOX Cinemas at Arcadia, a retail destination within Brigade Cornerstone Utopia, a mixed-use township on Whitefield-Sarjapur Road in Bengaluru. The multiplex, spanning 42,000 sq. ft. across two floors, houses six auditoriums with a combined seating capacity of 949. PVR INOX's latest offering includes celebrity recliners and a new food court concept, blending dining and entertainment.

Sunil Munshi, Brigade Group's COO for Retail, highlighted that this is the fourth multiplex the company has opened in Bengaluru, aiming to create a lifestyle community hub. Located within Arcadia's 2.5 lakh sq. ft. leasable retail zone, the cinema joins existing tenants like Third Wave Coffee, McDonald's, and Burger King. Despite underperforming its benchmark in recent times, Brigade Group's stock has delivered a strong five-year absolute return of 137.72 per cent, surpassing the NIFTY Realty index's 118.27 per cent. The company, listed since December 2007, operates in various sectors across multiple Indian cities.

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