GoPro to be acquired for $285M, will remain a public company
GoPro is merging with a company that builds AI infrastructure, and will continue supporting existing consumer products.
GoPro, the once-struggling action camera company, is set to be acquired for $285 million by Starman Optical. The deal involves Starman Optical paying GoPro shareholders $1.14 per share, leaving them with roughly 10% of the combined company. The merger, expected to finalize by the end of 2025, will eliminate GoPro's $92 million debt.
The strategic partnership aims to capitalize on GoPro's optical expertise and Starman Optical's advanced transceiver capabilities, bringing production back to the United States. Starman Optical is a relatively new company, incorporated in August 2025, and is part of a larger organization that owns consumer tech brands like Incase, Incipio, and Griffin.
The CEO of Starman Holdings, Charles Tebele, highlighted the importance of advanced optics and imaging for AI, national security, and the broader economy. The merger is expected to expand GoPro's reach across consumer, commercial, and defense markets by creating a leading American imaging and optical solutions company.
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