Apple's new CEO, John Ternus, takes over from Tim Cook after 15 years

John Ternus assumes leadership of Apple as he replaces Tim Cook, who served as CEO for 15 years. During Tim Cook's tenure, Apple's value soared to USD 4.6 trillion, largely due to the iPhone's immense popularity. The changeover to a new CEO occurs at a crucial juncture for Apple, as artificial intelligence has revolutionized the industry since Steve Jobs introduced the first iPhone in 2007. However, Apple has faced difficulties in AI, struggling to deliver promised features since early 2022.

In recent months, Apple unveiled AI advancements, such as upgrades to the Siri assistant, with a focus on privacy and ease of use. Ternus must navigate hardware engineering challenges, enhance Apple's competitiveness in the AI race, and manage supply chain issues, as well as relationships with influential figures like President Donald Trump, who praised Cook on Tuesday.

As Apple CEO, Ternus will need soft skills to build connections with key individuals. Cook established ties with Trump during their time at Apple, navigating challenges such as the trade and tariff war targeting Asian countries where Apple manufactures products. While Cook will step down as CEO, he is anticipated to help Apple maintain a positive relationship with Trump during his new role as executive chairman.

Ternus has worked on notable Apple products under Cook, including the Apple Watch, AirPods, and Apple Vision Pro. He will preside over the upcoming launch of the latest iPhone at Apple's headquarters in Cupertino, California.