Apple’s new CEO, John Ternus, takes over from Tim Cook after 15 years
Apple's CEO, John Ternus, assumes leadership of the tech giant on Tuesday, marking the end of Tim Cook's 15-year tenure. During Cook's time, Apple's value soared to an impressive $4.6 trillion, driven primarily by the iPhone's immense popularity. Ternus takes the reins as AI becomes a pivotal force in the industry, with Apple grappling with setbacks in delivering AI-driven features.
The new CEO faces challenges in hardware engineering, supply chain management, and relationships, particularly with influential figures like President Donald Trump. Cook, who will transition to the role of Executive Chairman, is expected to maintain a positive relationship with Trump, having cultivated ties during his time at Apple, including navigating trade and tariff wars.
Ternus has contributed to Apple's signature products like the Apple Watch, AirPods, and Apple Vision Pro, and will be a central figure at the upcoming iPhone launch in Cupertino, California.
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