Tim Cook, the man who grew Apple by trillions of dollars
He was a businessman instead of a designer, but as Apple CEO, Tim Cook also had to become far more of a politician than any of his predecessors. Here's how he started at Apple, ran the company, and will still be involved after stepping down as CEO. Tim Cook on stage at Apple Park- image credit: AppleTim Cook on stage at Apple Park- image credit: Apple Tim Cook was Apple's seventh CEO, he was the…
Tim Cook, the seventh CEO of Apple, was the longest-serving and the only one who wasn't fired. Despite being white, male, and of a similar age to his predecessors, Cook stands out as the most transformative Apple CEO in business terms. He surpassed Steve Jobs in terms of financial and business transformation. While Cook won't be as frequently remembered for products as Jobs, he has become increasingly more of a businessman and a politician in his role.
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