Tim Cook, the man who grew Apple by trillions of dollars
He was a businessman instead of a designer, but as Apple CEO, Tim Cook also had to become far more of a politician than any of his predecessors. Here's how he started at Apple, ran the company, and will still be involved after stepping down as CEO. Tim Cook on stage at Apple Park- image credit: AppleTim Cook on stage at Apple Park- image credit: Apple Tim Cook was Apple's seventh CEO, he was the…
Tim Cook, the man who grew Apple by trillions of dollars, was appointed as the seventh CEO of the tech giant and served the longest tenure among all CEOs. Although he shared the common traits of being white, male, and of a similar age as his predecessors, Cook was the most transformative of them all in business terms.
Cook's role at Apple extended beyond being a designer, as he also had to become a skilled politician to navigate the company successfully. His tenure as CEO transformed Apple financially and business-wise, surpassing even Steve Jobs in these aspects. While Cook may not be as well-remembered for products as Jobs is, his impact on the business side of Apple has been immense.
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