Tibule Advertising marks ‘Gong Gong Awards’ debut with a win for indomie

Tibule Advertising made its debut at the 18th edition of Ghana’s Gong Gong Awards, clinching the Best Use of Social Media award for its collaboration with Indomie. This victory marks the agency's first appearance at the prestigious awards and a significant milestone for the team responsible for the work. The winning campaign centered on the idea that social media can do more than simply being present on the feed; it can create ideas that capture attention, encourage participation, and resonate with cultural trends.

For Indomie, this meant crafting content that reflected the audience and was designed for the way people engage with brands online. The result was a seamless blend of strategy, creativity, and execution that generated meaningful engagement around the brand. The recognition underscores the fruitful partnership between Tibule and Indomie, as the team effectively transcended content creation to develop a concept that was both relevant to the audience and distinctive in the social space, while also proving effective for the brand.

For Tibule, this win validates its approach to brand building through culturally relevant, creatively ambitious, and impactful ideas. It also serves as a reminder of the agency's mission: to create work that captures people's attention, enables brands to own the narrative, and permeates culture. The agency's commitment to delivering such results extends beyond this single achievement; "The work continues."