Naver-Kurly grocery venture reports 10-fold rise in 1st-year transactions

Kurly N Mart, a grocery venture jointly launched by Naver and Kurly, reported a staggering tenfold increase in transactions during its first year of operation, according to a report released on Monday. The success of the service can be attributed largely to subscribers of Naver’s paid membership program, Naver Plus Store.

Launched in September 2025, Kurly N Mart merged Naver’s extensive online shopping user base with Kurly’s innovative product sourcing and same-day delivery system. This combination positioned the service as a formidable player in Korea’s highly competitive grocery delivery market.

According to Naver, the majority of Kurly N Mart’s customers were in the 30-40 age range, with over 72 percent of users making 10 or more purchases. On average, individuals in their 40s were making multiple visits per week. More than 80 percent of transactions were facilitated through the Naver Plus Store app.

In February, Kurly N Mart expanded its delivery options by introducing same-day delivery, in addition to its existing dawn delivery service. This move resulted in a 34 percent increase in orders placed between 6 a.m. and noon within a month of implementing the change. Naver and Kurly also highlighted their commitment to enhancing the customer experience by leveraging data to provide personalized product recommendations and continually expanding their inventory offerings.