Naver-Kurly grocery venture reports 10-fold rise in 1st-year transactions
Kurly N Mart, an online grocery service launched jointly by Naver and Kurly, saw its transaction volume surge tenfold in its first year, driven by loyal subscribers from Naver’s paid membership program, the companies said Monday. The service launched in September 2025, combining Naver's broad base of online shopping users and its Naver Plus Store app with Kurly's product sourcing and dawn…
In its inaugural year, the joint Naver-Kurly grocery venture experienced a tenfold increase in transaction volume, as reported by the companies on Monday. This growth was fueled by the dedicated user base cultivated through Naver's paid membership program. Launched in September 2025, Kurly N Mart merged Naver's extensive online shopping audience with Kurly's unique product sourcing and rapid same-day delivery system, which has established a strong foothold in Korea's grocery delivery sector.
Statistical analysis revealed that customers in their 30s and 40s comprised over 72% of those who utilized the service at least ten times. People in their 40s, on average, visited the platform at least once a week. Additionally, over 80% of Kurly N Mart's transactions originated from the Naver Plus Store app, underscoring its crucial role in the service's success.
Post the introduction of same-day delivery in February, alongside the existing dawn delivery option, there was a notable 34% surge in orders placed between 6 a.m. and noon within a month. The collaborative companies also announced plans to further refine personalized product recommendations using shopping data and to expand their product offerings.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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