Munoz's sales success loses luster as Hyundai profits slide
The leadership of Hyundai Motor CEO Jose Munoz is facing a critical test, as the automaker struggles to turn its outward sales growth into sustainable profitability. Munoz joined the carmaker in 2019 as president and global chief operating officer in charge of Hyundai Motor and Genesis in North America. His performance in the region, where he oversaw consecutive sales records and improved…
Hyundai Motor CEO Jose Munoz's sales achievements are no longer so impressive as the automaker's profits begin to decline. Munoz, who has been with the company since 2019, led a surge in sales and profitability in North America, setting records and improving performance. His promotion to global CEO in early 2025 marked Hyundai's first non-Korean head, reflecting a push towards a more international management style.
However, this initial success appears to be waning. While second-quarter sales surged to a record 49.22 trillion won, up 1.9 percent YoY, operating profit dropped 20.8 percent to 2.85 trillion won, raising concerns about the sustainability of Hyundai's growth.
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- Munoz's sales success loses luster as Hyundai profits slide koreatimes.co.kr
