CrimeWatch expands beyond TV with digital initiatives as it turns 40
CrimeWatch's digital push includes a TikTok micro-drama and a debut on Singapore Airlines flights, as it seeks to boost its reach amid changing consumption habits.
CrimeWatch, a long-running public safety programme in Singapore, is expanding its digital presence as it marks its 40th anniversary. The National Crime Prevention Council (NCPC), Mediacorp, and the Singapore Police Force (SPF) have collaborated on a series of initiatives to reach new audiences and adapt to changing media consumption habits.
These efforts include a TikTok micro-drama series, a debut on Singapore Airlines flights, and gamified experiences. The programme, which has been airing on free-to-air television since 1986, now offers content in four languages and has garnered over 350 episodes. The TikTok series, featuring lead investigators Denise Camillia Tan and Shabir Sulthan, has already garnered over 3 million views across its six episodes.
Other digital initiatives include the CrimeWatch quiz as part of the #HuntTheMouse treasure hunt and a range of social-first content aimed at younger, digital-native audiences. The programme's mission remains to engage viewers in crime prevention and vigilance, while adapting to new platforms and formats to ensure its relevance and impact.
Written by urgent.news from CNA - Singapore's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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