Ternus takes over from Cook at Apple with the challenge of going beyond the iPhone
El nuevo consejero delegado de la compañía afronta la tarea de recuperar terreno en inteligencia artificial y encontrar la próxima innovación capaz de transformar la industria tecnológica. Leer
John Ternus has taken over as CEO of Apple, replacing Tim Cook, and faces the challenge of recovering ground in artificial intelligence and finding the next innovation to transform the tech industry. Apple's event on September 9 is expected to launch its first foldable phone, a significant innovation for the iPhone. Ternus, who has been with Apple for 25 years, must execute the company's new AI strategy, diversify production, and reduce dependence on China.
He inherits a successful company with $416.161 billion in revenue and a strong ecosystem of 2.5 billion active devices. Analysts expect Ternus to focus on monetizing AI with premium services and developing new products that integrate hardware and software.
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