Media Prima celebrates Malaysian spirit through 'Wajah Malaysia' campaign
KUALA LUMPUR: Everyday Malaysians will take centre stage in Media Prima Bhd’s campaign celebrating the resilience, compassion and diversity that shape the country’s shared identity.
Media Prima, a Malaysian media conglomerate, is launching the "Wajah Malaysia: Nadi Negara, Cerita Kita" campaign to celebrate the resilience, compassion, and diversity that define the nation's shared identity. The campaign, which will run during National Day and Malaysia Day, features a digital mosaic created through the "630 Wajah Malaysia Face Hunt," inviting Malaysians to submit their portraits.
The completed mosaic will be unveiled on Malaysia Day, Sept 16, across Media Prima's platforms and digital screens. The campaign will also include a Wajah Malaysia roving truck visiting major national month events and participating in the National Day parade in Putrajaya. Media Prima's managing director, Datuk Mohd Rafiq Mat Razali, emphasized the campaign's goal of connecting people and strengthening the bonds that unite Malaysians, while group chief marketing officer Amir Rasyidi Johari highlighted the campaign's focus on public participation and immersion in on-ground experiences.
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