'Ted Lasso reruns aren't worth it': Apple TV prices are going up again, and a lot of viewers say they've had enough
Apple has pushed up the prices for Apple TV in the US and selected other countries, the fourth increase in four years.
Apple TV is increasing its subscription prices in the United States, Brazil, Chile, and Mexico to $14.99 per month, up from the previous $12.99. The annual subscription cost will rise from $99 to $119, while an individual Apple One subscription now costs $21.95 per month, a $2 increase from $19.95. This price hike is the fourth in four years, with the last US price increase occurring in August when the cost went from $9.99 to $12.99.
The increase comes as Apple prepares to launch new iPhone models, with the event scheduled for September 9, featuring the new CEO, John Ternus. Users are expressing dissatisfaction with the price hike, with some arguing that reruns of popular shows like Ted Lasso are not worth the extra cost. Many suggest that subscription hopping or returning to physical media may be a better alternative.
Written by urgent.news from TechRadar's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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