Apple TV hikes prices in US as streaming service gets more expensive
Apple is raising the price of its Apple TV streaming service in the US, with monthly and annual plans becoming more expensive immediately. The increase marks the fourth price hike since the service launched in 2019.
Apple is raising the price of its Apple TV streaming service in the United States, effective immediately for new subscribers. The monthly subscription will increase from $12.99 to $14.99, while the annual plan will rise from $99 to $119. This is the fourth price hike for Apple TV since its launch in 2019, and marks a threefold increase from the original $4.99 monthly price.
The higher prices come as streaming services across the industry have been increasing rates to improve profitability and cover content production costs. Apple TV now offers over 300 original titles, with recent additions including the Emmy-nominated series Widow’s Bay. The individual tier of Apple One, which includes Apple TV, Apple Music, iCloud+ and Apple Arcade, will also rise from $19.95 to $21.95 monthly.
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