PTCL Secures Five Awards at ‘Dragons of Pakistan 2026’

Pakistan Telecommunication Company Limited (PTCL), the largest telecommunication and integrated ICT services provider in the country, has been recognized for its marketing excellence by securing five awards at the Dragons of Pakistan 2026. The awards, which span Brand Activation and/or Awareness, Marketing Discipline, and Cause, Environment or Sustainability categories, acknowledge PTCL's creative campaigns that tackle various themes.

Among the winning campaigns, PTCL's "Pakistan Ki Pehchan – Celebrating Pakistan’s Underrepresented Sports" earned a Silver Dragon in the Brand Activation and/or Awareness category. This campaign aimed to bring attention to lesser-known sports and the athletes who excel in them, often overlooked by mainstream media.

Two of PTCL's campaigns, "Mother's Day – More Support for Mothers" and "Dil Se Ba-Ikhlaas," each won two Black Dragons in the Marketing Discipline category, highlighting their focus on the daily lives and support systems of mothers. Additionally, "Dil Se Ba-Ikhlaas" received a Bronze Dragon in the Cause, Environment or Sustainability category, reflecting its campaign's emphasis on women's empowerment through digital technology.

Lastly, "World Education Day – Late Ho Gaye" secured a Black Dragon in the Cause, Environment or Sustainability category. This campaign brought to light the physical and emotional burdens faced by children in Pakistan, including unrealistic expectations, responsibilities, and the myriad challenges they endure during their formative years. This recognition further solidifies PTCL's dedication to creating brand campaigns that resonate with audiences through purposeful and relevant communication.