Of advisor bots and fee cuts in the times of exec coaching wars
India's booming executive coaching industry is turning into a price war. New entrants are undercutting veterans to build hours and credentials, corporate clients are pushing for discounts, and AI looms as a cheaper alternative.
India's executive coaching industry is facing increased competition and pressure on fees, as new entrants and platforms make it easier to find coaches. Experienced coaches command higher fees, while newer coaches may offer lower rates to secure assignments and meet requirements for higher-level credentials. Credentialing bodies like the International Coaching Federation (ICF) require coaches to log a certain number of coaching hours and pass a test to become credentialed.
The demand for coaching comes as companies struggle to retain senior talent and seek ways to improve decision-making in complex business environments. In this landscape, artificial intelligence (AI) is emerging as both an opportunity and a threat, with some coaches already using AI to streamline initial client interactions.
Written by urgent.news from Live Mint's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
