Before farming aura, Pokémon were hunted: this is how digital culture hits the streets
The web has been taking its codes off the screen, from exposing who we are on social networks to shaping our identity and how we relate to each other.
Public spaces in some cities are being filled with young people, generating media attention and curiosity from older generations. Their gatherings, often revolving around internet memes and TikTok, have sparked attempts to understand their behavior, such as "farmear aura", a concept linked to video games. This refers to repeating actions to increase one's presence, charisma, and showmanship.
The phenomenon has roots in digital native culture and community building, and is part of a larger trend of internet culture influencing real-life behavior over the past two decades.
Written by urgent.news from El Pais's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
