Antes de farmear aura, se cazaron Pokémon: así salta a la calle la cultura digital
La web ha ido sacando sus códigos fuera de la pantalla, desde exponer quiénes somos en las redes hasta moldear nuestra identidad y cómo nos relacionamos
Young people are flocking to city squares, their gatherings baffling those familiar with the old ways of socializing. These events, inexplicable to older generations unfamiliar with internet meme culture and platforms like TikTok, have dominated recent news headlines. Everyone is trying to decipher the meaning behind the phrase "farm aura," a term tied to online video games.
It involves repeating an action to level up, and "aura" for the younger crowd is synonymous with charisma and a good time. In short, it's about repeating a series of actions to grow the spectacle. People are also trying to understand why these scenes, which may seem absurd, have a deep-rooted connection to how younger generations build community in a digitally native world.
However, this story has a much longer history. Over the past two decades, the internet has been pulling its digital codes out of the screen and into the streets. We've moved from defining ourselves online to shaping our identities through digital platforms.
Written by urgent.news from El Pais's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
