Ulta leans into exclusivity amid Target Beauty Studio competition
The specialty retailer reported strong Q2 sales and raised its full-year guidance, though makeup comps were nearly flat compared to last year.
Target's latest beauty lineup, set to debut on September 10, is expected to introduce nearly 1,600 products from 90 brands, primarily new to the retailer. However, a close examination reveals that the collection features an impressively low number of Black-owned brands. Among the 90 brands, only two stand out with Black ownership or leadership: hair-care brand Briogeo and Glamazon Beauty, a cosmetics line.
The remaining options predominantly consist of brands operated or founded by individuals of Asian descent, with a dozen Korean brands making an appearance. The majority of these brands are also newcomers to Target.
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- Target’s new beauty selection has almost no Black-owned brands modernretail.co
