Nongshim brings Shin Ramyun to world's biggest gaming expo
Nongshim is betting that a bowl of spicy noodles can speak the language of gamers as the Korean food company brings Shin Ramyun to Gamescom 2026 in Cologne, Germany, this week. The company is participating in the world's largest video game event, which runs through Sunday, with an immersive booth in Hall 8 built around a Shin Ramyun factory. Visitors can become virtual factory employees and take…
Korean food company Nongshim is aiming to attract gamers to its brand by introducing Shin Ramyun to Gamescom 2026 in Cologne, Germany. The world's largest video game event, which runs until Sunday, will host an immersive booth in Hall 8 centered around a Shin Ramyun factory. Visitors to the booth can engage in four games, such as "Pumping Game" and "Topping Ball," and earn points that can be redeemed for Shin Ramyun merchandise and "KPop Demon Hunters" collaboration items.
Nongshim is also the exclusive sponsor of Gamescom beach this year, transforming the outdoor rest area under the theme "TASTE SHIN." The area includes a Shin Ramyun Toppings tasting zone, a photo zone, and a lounge where attendees can sample the product and take a break from the exhibition. The company aims to expand Shin Ramyun's appeal beyond food and solidify its status as a global lifestyle brand by associating its "Spicy Happiness in Noodles" slogan with gaming.
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- Nongshim brings Shin Ramyun to world's biggest gaming expo koreatimes.co.kr
