Nongshim brings Shin Ramyun to world's biggest gaming expo
Nongshim is betting that a bowl of spicy noodles can speak the language of gamers as the Korean food company brings Shin Ramyun to Gamescom 2026 in Cologne, Germany, this week. The company is participating in the world's largest video game event, which runs through Sunday, with an immersive booth in Hall 8 built around a Shin Ramyun factory. Visitors can become virtual factory employees and take…
Korean food giant Nongshim is bringing its popular instant noodles, Shin Ramyun, to the world's biggest gaming expo, Gamescom 2026. The company has set up an immersive booth in Hall 8, modeled after a Shin Ramyun factory, to attract gamers. Visitors can enjoy a range of games within the booth, with points earned being exchangeable for Shin Ramyun merchandise and collaboration goods.
The company is also the exclusive sponsor of Gamescom beach this year, transforming a beach area into "TASTE SHIN," a themed zone featuring a tasting area for Shin Ramyun, a photo zone, and a lounge for sampling and relaxation. Nongshim aims to expand Shin Ramyun's appeal beyond food and establish itself as a global lifestyle brand through this event.
The company's slogan, "Spicy Happiness in Noodles," is being used to create a new connection between noodles and gaming.
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- Nongshim brings Shin Ramyun to world's biggest gaming expo koreatimes.co.kr
