Good Good CEO Says He Didn’t See Controversial Ad Before it Aired

Good Good Golf CEO Matt Kendrick addressed the controversy surrounding a promotional video for the company's co-branded driver with Callaway Golf, appearing in a post on his personal X/Twitter account just before 4 a.m. ET. Kendrick expressed frustration with Callaway Golf's actions, stating that the company asked Good Good to create the ad, approved it, then demanded the company take blame and ultimately drop the partnership.

In response, Good Good severed ties with Callaway and apologized for their role in the ad's creation. Kendrick confirmed that the marketing team at Good Good saw the ad before its release and that the team responsible for the ad had been removed. He also revealed that he did not see the ad before it was released. The controversy has drawn significant attention, with Kendrick's post garnering nearly 4.5 million views.

The PGA Tour, Good Good's other sponsor, has maintained a positive relationship with the company throughout the situation.