Good Good CEO Says He Didn’t See Controversial Ad Before it Aired

Good Good Golf CEO Matt Kendrick addressed the controversy surrounding a promotional video featuring his company's co-branded driver with Callaway in a tweet early Monday morning. In his post, Kendrick criticized Callaway for requiring the ad, then blaming Good Good for the ad's poor reception and subsequently dropping the company.

Kendrick stated that he had not seen the ad before its release and that he is not opposed to suing Callaway if necessary. The tweet garnered significant attention, with over 4.5 million views in less than seven hours. Kendrick also responded to comments from other users on social media, including Barstool Sports personality Dan "Big Cat" Katz.

When asked about the steps following the ad's withdrawal, Kendrick said that Good Good severed ties with Callaway and cooperated with the company's response. He explained that both Good Good and Callaway saw the ad before its release, and Kendrick acknowledged that the ad was a mistake. Regarding the PGA Tour, Kendrick expressed appreciation for the Tour's handling of the situation and stated that he hopes to work together again in the future.

He also mentioned that Golf Channel has been a great partner throughout this ordeal. Finally, Kendrick mentioned that he has spoken with Alexis Miestowski, the individual shown being shoved in the ad, and that she has been struggling with the fallout. The company is now focused on returning to its usual content creation and engaging the golf community.