Callaway’s Not So Good-Good Call Is Cautionary Tale for Being Edgy
Good Good Golf is paying dearly for its role in generating what its co-founder characterized as the “worst ad known to man,” and while the bungled Callaway spot suggests the marketing game was never meant to be a pro-am competition, the duffers in the C-suites may have played an even uglier round than the creators. […]
We haven't written up this one. Sportico has the full story — the link below goes straight to it.