LG Uplus leads digital customer experience ranking for 3rd straight year
LG Uplus is betting that artificial intelligence can make the ordinary business of managing a mobile account feel less like customer service and more like a daily digital routine. The company said Thursday that it ranked No. 1 in the mobile telecommunications category of the 2026 Digital Customer Experience Index, administered by the Korean Standards Association, marking its third consecutive…
LG Uplus has secured the top spot in the mobile telecommunications category of the 2026 Digital Customer Experience Index for the third year in a row, according to the Korean Standards Association. The company attributes its success to its AI-driven strategy, particularly its U+one integrated customer app. This app has evolved beyond basic billing and customer support to encompass digital content and membership benefits.
Users can now manage a variety of tasks through the app, including checking and paying bills, adjusting plans, subscribing to roaming services, and accessing membership benefits. The company has also enhanced its family mobile service tools, enabling customers to check and pay bills for children, manage contract discounts, and report lost phones.
Looking ahead, LG Uplus intends to implement a feature for managing elderly parents' mobile bills based on customer input.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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