Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
We visit Hobonichi HQ in Tokyo to give you the highlights and our must-buy recommendations for next year’s range. Japan’s globally beloved Hobonichi Techo is back for another year, and the 2027 collection is bigger than ever, with more than 280 new planners and stationery products joining the lineup. First launched in 2001, Hobonichi Techo […]
Hobonichi, a beloved Japanese brand known for its planners and stationery, has unveiled its 2027 lineup featuring collaborations with popular characters from One Piece, Hello Kitty, and Suica Penguin. With over 280 new products, the collection is the biggest yet, expanding from its humble beginnings in 2001. The brand's philosophy, encapsulated in the "Life の Book" tagline, emphasizes scheduling and creative journaling.
Hobonichi products have gained international acclaim, with English-language versions and enthusiastic fans from more than 100 countries. The 2027 release will be available starting September 1 at 11 a.m., with an early sneak peek provided at a press event. Some must-buy items include the Origianl size cover featuring Puppet Sunsun, a blue six-year-old puppet character gaining worldwide popularity.
The cover also includes a bookmark depicting Sunsun's love for bread, while he adorns a series of writing underlays and stickers. Additionally, Hobonichi collaborates with characters from One Piece, offering original illustrations and famous lines from the series.
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