Expert predicts iPhone Ultra's $2,500 price tag won't deter die-hard fans — it could see 10 million units sold in the next year
Apple is still expected to ship 10 million iPhone Ultra units in the next year, because apparently Apple is courting users that won't be deterred by the price.
One expert predicts that Apple's upcoming iPhone Ultra, despite its anticipated price tag of up to $2,500, won't deter its dedicated fan base. IDC analyst Nabila Popal believes the device will be wildly successful, potentially accounting for 40% of all foldable shipments by 2027. Popal suggests Apple is targeting a very elite set of consumers, including the super-rich and Apple superfans eager to use a foldable iPhone.
While 10 million units sold in the first year may seem ambitious, it's worth noting that Apple typically sells around 85 million new iPhones annually, with 70 million of those expected to be iPhone 18 Pro and iPhone 18 Pro Max models. This relatively low figure for the iPhone Ultra could contribute to reports that the device might be hard to find, as Apple may produce only between 0.5 and 1 million units initially.
However, with trade-ins, payment plans, and the willingness of consumers to pay a premium for the next must-have device, demand is likely to drive up production. Apple is set to unveil the iPhone Ultra at its September 9 event, where further details about the first foldable iPhone will be revealed.
Written by urgent.news from Tom's Guide's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
