Apple confirms September 9 event, where its first foldable iPhone and iPhone 18 Pro are expected

Apple has announced its upcoming September 9 product event, during which it is expected to unveil its first foldable iPhone and update its Pro models. The event, which will begin at 1 pm ET at Apple Park's Steve Jobs Theater, will also stream online. Invitation materials emphasize the phrase "Surprise and shine." The primary focus of the presentation is anticipated to be the foldable iPhone, a product Apple has been rumored to be developing for years.

Recent reports and a prototype suggest a design similar to Samsung's Galaxy Z Fold 8, featuring a wide book-style form factor that unfolds to reveal a larger display. This would mark Apple's foray into a market dominated by Samsung and other Android manufacturers, who have been refining foldable technology for several years. The foldable iPhone's success would depend on advancements in hinge mechanisms, display durability, and software optimization for expansive screens.

Additionally, Apple is rumored to be updating its Pro and Pro Max models, potentially naming them the iPhone 18 Pro and iPhone 18 Pro Max. These updates are expected to be less comprehensive than the major redesign introduced with the iPhone 17 Pro Max. However, the standard iPhone 18 may not be showcased at this event, with Apple reportedly planning to release it next year.

Other potential announcements include an iPhone 18e and a second-generation iPhone Air, both slated for 2027. This event will also mark the first major presentation led by John Ternus, who is set to assume the CEO role on September 1, succeeding Tim Cook. Ternus' leadership during the event could provide insights into Apple's future hardware priorities, potentially signaling a shift in the company's iPhone release strategy.